NAP — your business name, address, and phone number — needs to be identical everywhere it appears on your site, since inconsistency confuses both visitors and search engines evaluating your business’s legitimacy. This updates every instance sitewide from the correct, current details you supply.
Contact details & NAP update sitewide
Your name, address, and phone number made identical everywhere it appears sitewide.
- Full backup taken before we start
- If we can’t fix it, you get your money back
- We never ask for your own password
What we need from you
- The correct, current business name, address, and phone number exactly as they should appear
- Confirmation of every place this typically appears on your site (footer, contact page, LocalBusiness schema if present)
- Confirmation of any formatting preference (how the phone number or address should be styled)
This or something else?
| Your business name, address, or phone number changed and needs updating consistently sitewide | This fix covers it |
| You want LocalBusiness schema specifically updated to reflect this, a related but distinct fix | LocalBusiness schema implementation, in the Schema & Machine Readability category, if schema doesn’t already exist |
| You want your Google Business Profile updated too, a separate platform from your website | Outside this fix’s scope — that’s a different platform’s own listing, not your website |
| You need broader header and footer content updated, not just contact details specifically | Header & footer content update |
What we do
- Confirm the correct, current NAP details and their exact required formatting
- Identify every location this information currently appears across the site
- Update each instance consistently to match the confirmed details
- Verify accuracy across a representative sample, including the footer and contact page
- Update LocalBusiness schema if it already exists, to remain consistent
- Provide a written summary confirming every instance was updated
What is included
- Business name, address, and phone number updated consistently sitewide
- Verified accuracy across a representative sample of instances
- Existing LocalBusiness schema updated to match, if present
- A written summary confirming completeness
Not included
- Implementing LocalBusiness schema for the first time, if it doesn’t already exist — a separate, related fix
- Updating your Google Business Profile or other third-party listings
- Updating printed materials or other offline references to your NAP
- Ongoing updates if your details change again in future
Questions about this fix
Why does consistency in my name, address, and phone number actually matter?
Search engines use consistency across the web as a signal of a legitimate, well-maintained business, and inconsistent details in different places can create confusion for both potential customers and search algorithms evaluating your credibility.
Will this also update my Google Business Profile automatically?
No, that's a separate platform entirely from your website — updating it would need to be done directly through Google's own tools, though we're glad to flag it as a reminder if you're updating your website's details for the same reason.
What if I have multiple locations with different addresses?
We'd confirm the correct details for each specific location and update accordingly, rather than assuming a single, uniform address applies sitewide.
Does this include updating my LocalBusiness schema too?
If you already have LocalBusiness schema implemented, yes, we'd update it to match for consistency; if you don't have it yet, implementing it from scratch is a separate, related fix.
How do I know every single instance across my site actually got updated?
We identify every location before starting and verify a representative sample afterward, which is the practical way to confirm thoroughness at this kind of sitewide scope.
Related fixes
If this is the second time this year
A bad update breaking the site is a symptom of updates not being tested first. Care plans run every update on a staging clone before it reaches your live site, which is the actual fix for this happening again.
Your access, your rules
Create a separate admin account for us and delete it when we are done. For anything else, we get in touch and agree a method — never a form field on this site, never by reply to an email.
We back up first, always
Before anything is touched we take a full backup and keep it for 30 days. If a fix goes wrong, we put the site back exactly as it was.
If it is not what you bought
If the problem turns out smaller than what you ordered, we refund the difference. If it is bigger, we stop and send a quote before doing any extra work.
If we cannot fix it
You get back what we received. Diagnosis is on us — you only pay when the problem is actually solved. The payment processor takes its fee before the money reaches us, so we never hold it and it is not ours to return. That is true here as everywhere else.
If it comes back
Reply within seven days of delivery and we put it back on the bench at no cost. The fix is not finished until it holds.
What we are responsible for
If something goes wrong with a fix, our responsibility is limited to what you paid for it. We take a full backup first so mistakes can be undone, and we tell you before doing anything outside what you bought.