If you serve visitors in more than one country or language, search engines need explicit signals (hreflang tags, and sometimes country-specific domain or subfolder structure) to know which version of your content to show to which audience — without this, the wrong language or region’s version can surface for a given searcher, or worse, get treated as duplicate content across versions.
International targeting configuration
hreflang and international targeting configured so the right region sees the right version.
- Full backup taken before we start
- If we can’t fix it, you get your money back
- We never ask for your own password
What we need from you
- Confirmation of every country and language version your site currently serves or plans to
- Your current URL structure for different versions (subfolders, subdomains, or separate domains)
- Access to Search Console for each relevant property
This or something else?
| You serve multiple countries or languages and need proper international targeting signals configured | This fix covers it |
| You specifically want hreflang implementation and error correction as a standalone, focused fix | hreflang implementation & error correction, in the Multilingual & Localization category |
| You want a multilingual sitemap specifically configured | Multilingual sitemap & indexation config, a related, more specific fix |
| Your content itself needs translating, not just the technical targeting signals | A different, translation-focused service |
What we do
- Confirm your current international structure and target audiences
- Implement or correct hreflang tags reflecting the actual language and region relationships between pages
- Configure Search Console international targeting settings where applicable
- Verify hreflang implementation using Google’s own testing approach
- Check for common errors like missing return tags or incorrect language codes
- Document the configuration for future reference
What is included
- Properly configured international targeting signals across your site’s language and region versions
- Verified hreflang implementation without common errors
- Search Console configuration where applicable
- A written note on the setup
Not included
- Translating content itself, a separate, distinct service
- Multilingual sitemap configuration specifically, a separate, related fix if not already covered
- Deciding which countries or languages to expand into — a business decision, not a technical one
- Ongoing updates as you add new language or country versions
Questions about this fix
What happens if hreflang tags are missing or set up incorrectly?
Search engines may show the wrong language or regional version to a given searcher, or treat genuinely translated versions of the same content as unintentional duplicates, which can suppress visibility for all versions involved.
Do I need separate domains for each country, or can subfolders work?
Subfolders, subdomains, and separate domains can all work with correctly configured hreflang — the specific structure is more about your own operational preferences than a strict search engine requirement.
Is hreflang the only thing that matters for international SEO?
It's a core, necessary signal, though other factors (server location, currency, genuinely localised content) also contribute to a strong international presence — hreflang alone doesn't guarantee it.
What's a common hreflang mistake worth knowing about?
Missing return tags are especially common — hreflang relationships need to be reciprocal, so a page pointing to a translated version also needs that version pointing back, or the signal isn't considered valid.
Will this help even if my different language versions are still being written?
We can implement the technical structure to be ready as versions come online, though the actual signal is only fully useful once real, published content exists on both ends of the relationship.
Related fixes
If this is the second time this year
A bad update breaking the site is a symptom of updates not being tested first. Care plans run every update on a staging clone before it reaches your live site, which is the actual fix for this happening again.
Your access, your rules
Create a separate admin account for us and delete it when we are done. For anything else, we get in touch and agree a method — never a form field on this site, never by reply to an email.
We back up first, always
Before anything is touched we take a full backup and keep it for 30 days. If a fix goes wrong, we put the site back exactly as it was.
If it is not what you bought
If the problem turns out smaller than what you ordered, we refund the difference. If it is bigger, we stop and send a quote before doing any extra work.
If we cannot fix it
You get back what we received. Diagnosis is on us — you only pay when the problem is actually solved. The payment processor takes its fee before the money reaches us, so we never hold it and it is not ours to return. That is true here as everywhere else.
If it comes back
Reply within seven days of delivery and we put it back on the bench at no cost. The fix is not finished until it holds.
What we are responsible for
If something goes wrong with a fix, our responsibility is limited to what you paid for it. We take a full backup first so mistakes can be undone, and we tell you before doing anything outside what you bought.