Standard analytics configurations often collect a visitor’s full IP address by default, which is more identifying information than most analytics use cases actually need, and can push your setup out of alignment with privacy-conscious configuration guidance some regulations explicitly call out. Anonymising it removes that specific, unnecessary layer of identification.
IP anonymisation & analytics privacy config
IP anonymisation configured and verified as actually functioning, not just switched on.
- Full backup taken before we start
- If we can’t fix it, you get your money back
- We never ask for your own password
What we need from you
- Access to your analytics platform’s configuration (Google Analytics or similar)
- Confirmation of which regulations apply to your visitors, since specific expectations can vary
- Any other privacy-related analytics settings you’re aware of wanting reviewed at the same time
This or something else?
| You want IP anonymisation and general analytics privacy settings configured | This fix covers it |
| You want a full inventory of what data is being collected first, before configuring anything | Third-party tracker inventory report |
| You want analytics scripts gated behind consent, not just anonymised | Consent-gated script blocking configuration |
| You want consent itself recorded and stored, a separate concern from analytics configuration | Consent record storage configuration |
What we do
- Review current analytics configuration for identifying data collection
- Enable IP anonymisation where supported by your analytics platform
- Review and adjust other privacy-relevant settings (data retention, user-level tracking) as appropriate
- Confirm anonymisation is actually functioning, not just enabled in name
- Verify analytics reporting still functions usefully after the change
- Document the configuration for future reference
What is included
- IP anonymisation configured and verified as functioning
- Related privacy settings reviewed and adjusted where appropriate
- Confirmation analytics reporting remains useful post-change
- A written note on the configuration applied
Not included
- A full third-party tracker or cookie audit, separate, related fixes
- Consent banner implementation or script gating, separate, related fixes
- Legal advice on whether this fully satisfies your specific obligations
- Ongoing review as analytics platforms change their own default settings over time
Questions about this fix
Will anonymising IP addresses make my analytics data less useful?
Only marginally, if at all — most standard reporting (traffic volume, page views, geographic region at a country or city level) remains meaningfully accurate without needing the full, precise IP address.
Is this required by law, or just good practice?
Requirements vary by regulation and jurisdiction — some explicitly call out IP anonymisation as a recommended or required configuration, which is worth confirming for your specific applicable regulations, though it's broadly considered good practice regardless.
Does this replace needing a cookie consent banner?
No, they address different things — this reduces the identifying data analytics itself collects, while a consent banner governs whether analytics runs for a given visitor at all.
Will this affect my ability to see individual visitor journeys?
It reduces precise individual identification specifically through IP address, though most analytics platforms still track session-level behaviour through other means, which remains available.
How do I know the anonymisation is actually working?
We verify this directly during setup rather than assuming the setting alone guarantees the behaviour, since some platforms require the setting to be correctly applied at a specific configuration level to take effect.
Related fixes
If this is the second time this year
A bad update breaking the site is a symptom of updates not being tested first. Care plans run every update on a staging clone before it reaches your live site, which is the actual fix for this happening again.
Your access, your rules
Create a separate admin account for us and delete it when we are done. For anything else, we get in touch and agree a method — never a form field on this site, never by reply to an email.
We back up first, always
Before anything is touched we take a full backup and keep it for 30 days. If a fix goes wrong, we put the site back exactly as it was.
If it is not what you bought
If the problem turns out smaller than what you ordered, we refund the difference. If it is bigger, we stop and send a quote before doing any extra work.
If we cannot fix it
You get back what we received. Diagnosis is on us — you only pay when the problem is actually solved. The payment processor takes its fee before the money reaches us, so we never hold it and it is not ours to return. That is true here as everywhere else.
If it comes back
Reply within seven days of delivery and we put it back on the bench at no cost. The fix is not finished until it holds.
What we are responsible for
If something goes wrong with a fix, our responsibility is limited to what you paid for it. We take a full backup first so mistakes can be undone, and we tell you before doing anything outside what you bought.