We add outbound links you specify to your content, with the correct rel attribute applied based on the relationship you tell us — sponsored, nofollow, or a standard editorial link with none needed. We implement exactly what you direct; deciding which external sites to link to, and why, stays your call.
Outbound link addition & rel attribute tagging
Outbound links added with the correct rel attribute for the relationship you confirm.
- Full backup taken before we start
- If we can’t fix it, you get your money back
- We never ask for your own password
What we need from you
- The specific pages needing outbound links added, with the destination URL and anchor text for each
- Confirmation of the relationship for each link (a genuine editorial reference, a paid or affiliate arrangement, or something else)
- Confirmation of whether links should open in a new tab
This or something else?
| You have specific outbound links to add, with their relationships confirmed, ready to implement | This fix covers it |
| You want your existing outbound links audited and tagged, not new ones added | Outbound link audit & rel attribute tagging, in the Links, Redirects & Routing category |
| You specifically want affiliate links cloaked as part of adding them | Affiliate link cloaking & rel attribute setup, in the Advertising & Monetization category |
| You want internal links inserted, not outbound links to other sites | Internal link insertion from supplied map |
What we do
- Review the specified links and their confirmed relationships
- Insert each outbound link with the specified anchor text on its designated page
- Apply the correct rel attribute based on the confirmed relationship
- Verify each link resolves to its intended external destination
- Confirm the correct tab-opening behaviour is applied
- Provide a written summary of what was added
What is included
- Outbound links added exactly as specified, with correct rel attributes applied
- Verified resolution to intended destinations
- Confirmed tab-opening behaviour as specified
- A written summary of what was implemented
Not included
- Deciding which external sites to link to — that’s a content and business decision we don’t make unprompted
- Auditing or correcting existing outbound links already on the site, a separate, related fix
- Affiliate link cloaking specifically, a separate fix if that’s what’s needed
- Verifying the destination site’s own content or reputation beyond what you’ve confirmed
Questions about this fix
How do I know which rel attribute a link actually needs?
It depends on the genuine relationship — sponsored for paid or affiliate arrangements, nofollow for links you don't want to vouch for, or nothing extra for a standard editorial reference; we'll ask you to confirm the relationship for each link rather than guessing.
Can you recommend good external sites to link to for credibility?
That's a content and SEO strategy decision outside this fix's scope — we implement the specific links and relationships you've already decided on.
What if I'm not sure whether a link should be tagged sponsored or not?
Worth discussing directly, since the correct tagging depends on whether there's a genuine paid or affiliate relationship — we can help clarify the distinction, but the underlying facts about the relationship are something only you know.
Will this affect my SEO if I use the wrong rel attribute?
Potentially, yes — misrepresenting a paid relationship without the sponsored attribute is a guideline violation, which is exactly why confirming the correct relationship for each link matters before implementation.
Can these links open in a new tab so visitors don't leave my site entirely?
Yes, that's a common preference, and we'll implement whichever tab-opening behaviour you specify.
Related fixes
If this is the second time this year
A bad update breaking the site is a symptom of updates not being tested first. Care plans run every update on a staging clone before it reaches your live site, which is the actual fix for this happening again.
Your access, your rules
Create a separate admin account for us and delete it when we are done. For anything else, we get in touch and agree a method — never a form field on this site, never by reply to an email.
We back up first, always
Before anything is touched we take a full backup and keep it for 30 days. If a fix goes wrong, we put the site back exactly as it was.
If it is not what you bought
If the problem turns out smaller than what you ordered, we refund the difference. If it is bigger, we stop and send a quote before doing any extra work.
If we cannot fix it
You get back what we received. Diagnosis is on us — you only pay when the problem is actually solved. The payment processor takes its fee before the money reaches us, so we never hold it and it is not ours to return. That is true here as everywhere else.
If it comes back
Reply within seven days of delivery and we put it back on the bench at no cost. The fix is not finished until it holds.
What we are responsible for
If something goes wrong with a fix, our responsibility is limited to what you paid for it. We take a full backup first so mistakes can be undone, and we tell you before doing anything outside what you bought.