Bing still represents meaningful search traffic for many sites, and its own Webmaster Tools works much like Google Search Console — verification, sitemap submission, crawl visibility — but it’s a completely separate setup that Google’s own tools don’t cover, so a site verified with Google can still be invisible to Bing’s own diagnostics.
Bing Webmaster Tools setup & sitemap
Bing Webmaster Tools verified and your sitemap submitted — Google's own tools don't cover this.
- Full backup taken before we start
- If we can’t fix it, you get your money back
- We never ask for your own password
What we need from you
- A Microsoft account to associate with Webmaster Tools, or confirmation of an existing one
- Confirmation of your domain’s exact configuration (www, non-www, https)
- Whether an XML sitemap already exists
This or something else?
| You want Bing Webmaster Tools set up for the first time | This fix covers it |
| You already have Google Search Console and want the equivalent for Bing | This fix covers it; the two are separate systems |
| You want the Google equivalent instead | Google Search Console verification & sitemap submission |
| Bing is already set up but showing errors | A different, targeted diagnosis based on the specific error |
What we do
- Verify ownership of the correct domain property in Bing Webmaster Tools
- Submit your XML sitemap and confirm it’s accepted
- Check for any existing crawl or indexing issues already flagged
- Import settings from Google Search Console where Bing’s tools support it
- Set up alerts for new issues Bing’s crawler finds
- Show you where to check the reports that matter most
What is included
- A verified Bing Webmaster Tools property
- A submitted, accepted sitemap
- Existing issues reviewed and flagged
- A short guide to the reports worth checking
Not included
- Fixing issues found — quoted separately based on what’s actually wrong
- Ongoing monitoring as a standing service
- SEO strategy specific to ranking better on Bing
- Verifying a domain you don’t control
Questions about this fix
Does Bing traffic actually matter for most sites?
It varies by audience, but Bing (including traffic from Yahoo and some other partners using its index) is often a meaningful single-digit-to-low-double-digit percentage of search traffic worth having visibility into.
Can I just import my Google Search Console setup?
Bing Webmaster Tools does support importing some data and settings from Search Console, which we use to speed up setup, though full verification still needs to happen independently.
Do I need a separate sitemap for Bing?
No, the same XML sitemap works for both — you're just submitting the identical file to a second search engine's own tools.
Will fixing issues Bing finds also help my Google rankings?
Sometimes, since some technical issues (broken links, server errors) matter to every search engine, but each has its own separate ranking factors and reporting.
How often does Bing actually crawl my site compared to Google?
Generally less frequently than Google, which is normal and expected — Bing's reports will reflect its own crawl schedule, not Google's.
Related fixes
If this is the second time this year
A bad update breaking the site is a symptom of updates not being tested first. Care plans run every update on a staging clone before it reaches your live site, which is the actual fix for this happening again.
Your access, your rules
Create a separate admin account for us and delete it when we are done. For anything else, we get in touch and agree a method — never a form field on this site, never by reply to an email.
We back up first, always
Before anything is touched we take a full backup and keep it for 30 days. If a fix goes wrong, we put the site back exactly as it was.
If it is not what you bought
If the problem turns out smaller than what you ordered, we refund the difference. If it is bigger, we stop and send a quote before doing any extra work.
If we cannot fix it
You get back what we received. Diagnosis is on us — you only pay when the problem is actually solved. The payment processor takes its fee before the money reaches us, so we never hold it and it is not ours to return. That is true here as everywhere else.
If it comes back
Reply within seven days of delivery and we put it back on the bench at no cost. The fix is not finished until it holds.
What we are responsible for
If something goes wrong with a fix, our responsibility is limited to what you paid for it. We take a full backup first so mistakes can be undone, and we tell you before doing anything outside what you bought.