A heading that says “Overview” or “More Information” tells a reader, a search engine, or an AI system almost nothing about what follows; rewriting headings to be specific and descriptive — based on what the content beneath them actually says — makes that content far easier to find, parse, and extract correctly.
Heading structure rewrite for extractability
Vague headings like 'Overview' rewritten to say what's actually beneath them.
- Full backup taken before we start
- If we can’t fix it, you get your money back
- We never ask for your own password
What we need from you
- Access to the pages with headings needing review and rewriting
- Confirmation of your preferred heading style or tone, if you have a house standard
- Confirmation of whether visual design constraints (like character limits) apply to heading length
This or something else?
| Your headings are vague or generic and need rewriting to be specific, based on the content beneath them | This fix covers it |
| Your heading markup itself is technically incorrect (wrong HTML tags), not the wording | Semantic HTML remediation for extractability, in the Schema & Machine Readability category, a technical rather than wording fix |
| You want a table of contents built from your existing headings | Table of contents implementation, a separate, related fix |
| Your headings are fine, but body content itself needs rewriting | Outside this fix’s scope — this addresses headings specifically, not full content rewriting |
What we do
- Review each heading against the content that actually follows it
- Rewrite vague or generic headings to specifically and accurately describe that content
- Flag any section where the underlying content itself is too thin or unclear to summarise well in a heading
- Apply consistent heading style per your preferences
- Verify rewritten headings remain visually consistent with your page’s design
- Provide a written before-and-after list for your review
What is included
- Vague or generic headings rewritten to be specific and descriptive, grounded in existing content
- Flags for sections where underlying content itself needs attention first
- Consistent style applied across rewritten headings
- A written before-and-after list for review
Not included
- Rewriting the body content beneath the headings — this addresses heading wording specifically
- Correcting the underlying HTML heading tags themselves, a separate, technical fix if that’s also needed
- Deciding on new topics or sections to add
- Ongoing rewriting as new content is published
Questions about this fix
What makes a heading 'extractable' versus just descriptive?
A specific, accurate heading lets a search engine or AI system understand what a section covers without needing to read the full body text — vague headings like "Overview" force a reader or a machine to dig further just to find out what's actually there.
Will this change the meaning of my content, only the headings?
Only the headings — we rewrite them to accurately reflect the body content beneath, without altering what that body content itself actually says.
What if the body content is itself too vague to summarise well in a heading?
We'd flag that specifically, since a heading rewrite can only be as good as the content it's describing — genuinely thin or unclear body content is worth addressing at that level too.
Is this the same as the semantic HTML remediation fix?
No — that fix corrects the underlying markup (using proper heading tags technically), while this fix addresses the actual wording of the headings themselves; a page could need one, the other, or both.
Will my headings look visually different after this?
The wording changes, but we keep rewritten headings consistent with your page's existing visual style and length constraints, so the change is about clarity, not appearance.
Related fixes
If this is the second time this year
A bad update breaking the site is a symptom of updates not being tested first. Care plans run every update on a staging clone before it reaches your live site, which is the actual fix for this happening again.
Your access, your rules
Create a separate admin account for us and delete it when we are done. For anything else, we get in touch and agree a method — never a form field on this site, never by reply to an email.
We back up first, always
Before anything is touched we take a full backup and keep it for 30 days. If a fix goes wrong, we put the site back exactly as it was.
If it is not what you bought
If the problem turns out smaller than what you ordered, we refund the difference. If it is bigger, we stop and send a quote before doing any extra work.
If we cannot fix it
You get back what we received. Diagnosis is on us — you only pay when the problem is actually solved. The payment processor takes its fee before the money reaches us, so we never hold it and it is not ours to return. That is true here as everywhere else.
If it comes back
Reply within seven days of delivery and we put it back on the bench at no cost. The fix is not finished until it holds.
What we are responsible for
If something goes wrong with a fix, our responsibility is limited to what you paid for it. We take a full backup first so mistakes can be undone, and we tell you before doing anything outside what you bought.