Internal anchor text — the clickable words in a link, rather than a generic “click here” — helps both readers and search engines understand what the linked page is about before they even click; this optimises existing internal links’ anchor text based on the actual destination page’s content, in bulk.
Internal anchor text optimization - bulk
Generic 'click here' anchor text rewritten to describe what each link actually leads to.
- Full backup taken before we start
- If we can’t fix it, you get your money back
- We never ask for your own password
What we need from you
- Access to the pages containing internal links needing anchor text review
- Confirmation of the scope (a specific section, or a broader sitewide pass)
- Confirmation of any anchor text you specifically want preserved as-is, for branding or other reasons
This or something else?
| Your existing internal links use generic or unhelpful anchor text needing improvement, in bulk | This fix covers it |
| You want entirely new internal links inserted, not existing anchor text improved | Internal link insertion from supplied map, in the Content Implementation category |
| You need more than a standard scope, up to 200 pages specifically | Internal anchor text optimization – up to 200 pages, the larger tier |
| You want an internal linking opportunity report instead, identifying where new links should go | Internal link opportunity report from existing content, in the AI-Assisted Technical Services category |
What we do
- Identify existing internal links with generic or unhelpful anchor text
- Review each link’s actual destination page to understand what it’s genuinely about
- Rewrite the anchor text to accurately and specifically describe that destination
- Preserve any anchor text you’ve specified should remain unchanged
- Verify each updated link still resolves to its correct destination
- Provide a written before-and-after summary for your review
What is included
- Generic or unhelpful anchor text rewritten in bulk, grounded in each link’s actual destination
- Preserved anchor text where specified
- Verified continued correct linking after changes
- A written before-and-after summary
Not included
- Adding new internal links that don’t currently exist — a separate, related fix
- Identifying new linking opportunities from your content — a separate, related report
- Changing the actual link destinations, only the visible anchor text
- Ongoing optimisation as new links are added
Questions about this fix
What counts as generic anchor text worth improving?
Phrases like "click here," "read more," or "this page" that give no indication of what the link actually leads to — replacing these with text describing the destination benefits both readers deciding whether to click and search engines trying to understand your site's structure.
Will this change where any of my links actually point?
No, this only changes the visible clickable text — the underlying destination URL for each link stays exactly the same.
Can I keep some anchor text exactly as it is, even if it's generic?
Yes, if you specify particular instances to preserve — for branding reasons or any other reason — we'll leave those untouched while optimising the rest.
Will this help my internal pages rank better?
Descriptive anchor text is a genuine, if modest, signal search engines use to understand a linked page's topic, which can support how that page is understood and ranked, though it's one contributing factor among many.
How large a scope can this realistically cover?
This scales well to a large number of pages — a broader scope just takes proportionally more review to confirm accurate anchor text for each destination.
Related fixes
If this is the second time this year
A bad update breaking the site is a symptom of updates not being tested first. Care plans run every update on a staging clone before it reaches your live site, which is the actual fix for this happening again.
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Before anything is touched we take a full backup and keep it for 30 days. If a fix goes wrong, we put the site back exactly as it was.
If it is not what you bought
If the problem turns out smaller than what you ordered, we refund the difference. If it is bigger, we stop and send a quote before doing any extra work.
If we cannot fix it
You get back what we received. Diagnosis is on us — you only pay when the problem is actually solved. The payment processor takes its fee before the money reaches us, so we never hold it and it is not ours to return. That is true here as everywhere else.
If it comes back
Reply within seven days of delivery and we put it back on the bench at no cost. The fix is not finished until it holds.
What we are responsible for
If something goes wrong with a fix, our responsibility is limited to what you paid for it. We take a full backup first so mistakes can be undone, and we tell you before doing anything outside what you bought.