Microsoft Merchant Center feeds your products into Bing Shopping, which reaches a real, if smaller, share of shoppers than Google alone — the setup closely resembles Google Merchant Center in shape but uses its own portal, its own verification method, and its own specific data requirements that a Google-only feed won’t automatically satisfy.
Microsoft/Bing shopping feed setup
Your products listed on Bing Shopping, set up to Microsoft's own specific requirements.
- Full backup taken before we start
- If we can’t fix it, you get your money back
- We never ask for your own password
What we need from you
- A Microsoft advertising or merchant account, or confirmation of an existing one
- Website access sufficient for domain verification
- Confirmation of which countries and languages you’re targeting
This or something else?
| You want your products listed on Bing Shopping for the first time | This fix covers it |
| You want the equivalent setup for Google instead | Google Merchant Center account setup & site verification |
| You already have this set up and products are being disapproved | Product feed disapproval diagnosis & fix, adapted for Microsoft’s specific requirements |
| You want a single feed covering multiple countries and currencies | Multi-country feed & currency configuration, a related, larger setup |
What we do
- Set up or configure your Microsoft Merchant Center account
- Verify your website domain with Microsoft’s required method
- Build a product feed matching Microsoft’s specific data requirements
- Submit the feed and confirm products are accepted
- Verify products display correctly in Bing Shopping results
- Check for any disapprovals and resolve the specific cause
What is included
- A verified Microsoft Merchant Center account
- A correctly formatted feed submitted and accepted
- Verified product visibility in Bing Shopping
- A written note on what’s set up and how it stays current
Not included
- Bing Shopping ad campaign setup, a separate service
- Ongoing feed updates as your product range changes significantly
- Guaranteeing approval for every product category
- Resolving an unrelated Google or Meta catalog issue
Questions about this fix
Can I reuse my Google Merchant Center feed for this?
Largely the same underlying data can be reused, though Microsoft's specific formatting and required fields differ enough that the feed needs adapting rather than submitting as-is.
Is Bing Shopping traffic worth the setup effort?
It's a smaller audience than Google's, but a real and often less competitive one — whether it's worth it depends on your specific products and margins.
Do I need a separate Microsoft Advertising account for this?
Yes, Microsoft Merchant Center is tied to a Microsoft Advertising account, which we'll set up or use your existing one for.
Will my products show up automatically once submitted?
Once approved, yes, they become eligible for Bing Shopping placements, though actual visibility also depends on Microsoft's own relevance and ranking factors.
What if some products get rejected specifically on Microsoft's platform?
We resolve the specific cause using Microsoft's own diagnostic detail, since their rejection reasons and formats don't always mirror Google's exactly.
Related fixes
If this is the second time this year
A bad update breaking the site is a symptom of updates not being tested first. Care plans run every update on a staging clone before it reaches your live site, which is the actual fix for this happening again.
Your access, your rules
Create a separate admin account for us and delete it when we are done. For anything else, we get in touch and agree a method — never a form field on this site, never by reply to an email.
We back up first, always
Before anything is touched we take a full backup and keep it for 30 days. If a fix goes wrong, we put the site back exactly as it was.
If it is not what you bought
If the problem turns out smaller than what you ordered, we refund the difference. If it is bigger, we stop and send a quote before doing any extra work.
If we cannot fix it
You get back what we received. Diagnosis is on us — you only pay when the problem is actually solved. The payment processor takes its fee before the money reaches us, so we never hold it and it is not ours to return. That is true here as everywhere else.
If it comes back
Reply within seven days of delivery and we put it back on the bench at no cost. The fix is not finished until it holds.
What we are responsible for
If something goes wrong with a fix, our responsibility is limited to what you paid for it. We take a full backup first so mistakes can be undone, and we tell you before doing anything outside what you bought.