Invalid traffic — bot visits, accidental or intentional repeated clicks, traffic from sources designed to inflate ad metrics artificially — puts your entire AdSense account at risk, since Google’s own systems monitor for it and can suspend accounts that appear to benefit from it, even unintentionally and through no deliberate action of your own.
Why this matters even if you’d never deliberately do this yourself
Invalid traffic doesn’t require any wrongdoing on your part to become your problem — a competitor’s malicious clicking, a bot crawling your ads, or traffic from a low-quality source you don’t control can all trigger Google’s detection systems, and the account consequences fall on you regardless of intent.
Invalid traffic protection configuration
Invalid traffic protection configured before it becomes an account-level problem, not after.
- Full backup taken before we start
- If we can’t fix it, you get your money back
- We never ask for your own password
What we need from you
- Access to your AdSense account to review any existing invalid traffic warnings
- Confirmation of your traffic sources, especially any paid or referral traffic you’re less certain about
- Access to CDN or firewall settings, if bot-level filtering is part of the solution
This or something else?
| You want protection configured against invalid traffic risk | This fix covers it |
| You’ve already received a suspension notice tied to invalid traffic | AdSense policy violation – technical remediation, more urgent |
| You want a general revenue-drop diagnosis, not traffic-quality specifically | Ad revenue drop – technical diagnostic report |
| You suspect a script conflict is the actual cause of a problem | Header bidding script conflict resolution, if that applies |
What we do
- Review your AdSense account for any existing invalid traffic notices
- Analyse traffic patterns for signs of bot activity or suspicious click behaviour
- Configure bot filtering at the CDN or firewall level where appropriate
- Set up protections against common invalid-traffic vectors relevant to your setup
- Monitor initial results to confirm filtering isn’t blocking genuine visitors
- Document the protections put in place for future reference
What is included
- A review of current traffic for invalid-traffic risk signals
- Bot and suspicious-traffic filtering configured appropriately
- Verification that genuine visitors aren’t incorrectly blocked
- A written note on the protections implemented
Not included
- Resolving an already-issued account suspension, which is Google’s own review process
- Guaranteeing complete prevention of all future invalid traffic, which isn’t fully within anyone’s control
- Investigating or pursuing a specific malicious actor, such as a competitor
- Ongoing monitoring as a standing service
Questions about this fix
Can this happen to me even if I've never clicked my own ads?
Yes, unfortunately — invalid traffic can come from bots, malicious competitors, or low-quality traffic sources with no action on your part at all, and Google's systems don't always distinguish intent from outcome cleanly.
Will this guarantee my account never gets flagged?
No, and we wouldn't promise that — this reduces genuine risk factors within your control, but some invalid traffic sources are sophisticated enough that no configuration eliminates all risk entirely.
How would I even know if I have an invalid traffic problem?
Sometimes AdSense will notify you directly; other times it shows up as traffic patterns that look suspicious on closer inspection — we review both angles rather than waiting for a formal warning.
Could aggressive bot filtering block real visitors by mistake?
It's a genuine risk with overly strict filtering, which is why we specifically verify legitimate traffic isn't caught before considering the configuration finished.
Is this only relevant if I'm already worried about a violation?
No, it's worth doing proactively — the cost of prevention is far lower than dealing with an actual suspension, and many sites benefit from this without ever having had a formal notice.
Related fixes
If this is the second time this year
A bad update breaking the site is a symptom of updates not being tested first. Care plans run every update on a staging clone before it reaches your live site, which is the actual fix for this happening again.
Your access, your rules
Create a separate admin account for us and delete it when we are done. For anything else, we get in touch and agree a method — never a form field on this site, never by reply to an email.
We back up first, always
Before anything is touched we take a full backup and keep it for 30 days. If a fix goes wrong, we put the site back exactly as it was.
If it is not what you bought
If the problem turns out smaller than what you ordered, we refund the difference. If it is bigger, we stop and send a quote before doing any extra work.
If we cannot fix it
You get back what we received. Diagnosis is on us — you only pay when the problem is actually solved. The payment processor takes its fee before the money reaches us, so we never hold it and it is not ours to return. That is true here as everywhere else.
If it comes back
Reply within seven days of delivery and we put it back on the bench at no cost. The fix is not finished until it holds.
What we are responsible for
If something goes wrong with a fix, our responsibility is limited to what you paid for it. We take a full backup first so mistakes can be undone, and we tell you before doing anything outside what you bought.