Ad revenue can drop for reasons that have nothing to do with your site at all — seasonal advertiser demand, a broader market shift, a change in your traffic mix — or for reasons entirely within your control that a technical review can actually find and fix; this report checks the technical side thoroughly so you know which kind of drop you’re actually dealing with.
What this can and can’t tell you
We check everything technical — ads.txt, crawler access, policy status, ad unit health, traffic quality — but a revenue drop caused purely by market-wide advertiser demand or seasonal patterns isn’t a technical fault, and we’ll tell you plainly if that’s what the data actually points to, rather than finding a technical culprit that isn’t really there.
Ad revenue drop - technical diagnostic report
A full technical read on a revenue drop — told straight, even if the answer is 'not technical'.
- Full backup taken before we start
- If we can’t fix it, you get your money back
- We never ask for your own password
What we need from you
- Access to AdSense and Google Analytics covering the period of the drop
- Confirmation of roughly when the drop started, and any changes you’re aware of around that time
- Whether the drop is in revenue specifically, traffic, or both
This or something else?
| Ad revenue has dropped and you want a thorough technical check of why | This fix covers it |
| You already know the cause (a policy violation, a crawler block) | A targeted fix instead, faster than a full diagnostic |
| Revenue looks fine but you want proactive protection against future issues | Invalid traffic protection configuration, a preventative approach |
| This is specifically about header bidding, and you already suspect a script issue | Header bidding script conflict resolution, more targeted |
What we do
- Check ads.txt, crawler access, and policy status for any active issues
- Review ad unit health and viewability across your site
- Compare traffic quality and volume against the period before the drop
- Check for any technical changes (theme, plugins, hosting) coinciding with the drop
- Distinguish technical causes from market or seasonal factors where possible
- Compile findings into a ranked report of what’s actually worth fixing
What is included
- A full technical review across ads.txt, policy, crawler access, and ad health
- Traffic and revenue pattern analysis around the drop period
- A clear written report distinguishing technical from non-technical causes
- Quotes for fixing anything found, if you want them
Not included
- Fixing anything found — quoted separately based on what’s actually identified
- Predicting or influencing broader advertiser market demand
- Ongoing monitoring after the report is delivered
- Guaranteeing the drop has a fixable, technical cause at all
Questions about this fix
What if the drop turns out to just be the market, not my site?
Then we tell you that directly, with what the data actually shows — a clear answer that it's not a technical problem is still a genuinely useful outcome, even if it's not the fix you were hoping for.
How far back can you actually investigate?
As far back as your AdSense and Analytics data goes, though the most useful comparison is usually the period immediately before and after the drop began, where changes are easier to isolate.
Will you fix issues as you find them, or wait until the report is done?
We report everything as a complete picture first, since an issue found early can sometimes be explained or complicated by something found later in the review.
Is this worth it if I already suspect I know the cause?
If you're confident and specific about the cause, a targeted fix is usually faster and cheaper — this is most valuable when you're genuinely unsure what changed.
Can this also explain a drop in traffic, not just revenue?
Yes, we look at both together since they're often connected, and a traffic change can be part of what's actually driving the revenue drop rather than a separate issue.
Related fixes
If this is the second time this year
A bad update breaking the site is a symptom of updates not being tested first. Care plans run every update on a staging clone before it reaches your live site, which is the actual fix for this happening again.
Your access, your rules
Create a separate admin account for us and delete it when we are done. For anything else, we get in touch and agree a method — never a form field on this site, never by reply to an email.
We back up first, always
Before anything is touched we take a full backup and keep it for 30 days. If a fix goes wrong, we put the site back exactly as it was.
If it is not what you bought
If the problem turns out smaller than what you ordered, we refund the difference. If it is bigger, we stop and send a quote before doing any extra work.
If we cannot fix it
You get back what we received. Diagnosis is on us — you only pay when the problem is actually solved. The payment processor takes its fee before the money reaches us, so we never hold it and it is not ours to return. That is true here as everywhere else.
If it comes back
Reply within seven days of delivery and we put it back on the bench at no cost. The fix is not finished until it holds.
What we are responsible for
If something goes wrong with a fix, our responsibility is limited to what you paid for it. We take a full backup first so mistakes can be undone, and we tell you before doing anything outside what you bought.