This report identifies duplicate and near-duplicate content across your site — pages saying substantially the same thing, sometimes unintentionally — which can confuse search engines about which version to rank and dilute your own content’s distinctiveness.
Duplicate & near-duplicate content detection report
Duplicate and near-duplicate content found across your site — unintentional, not templated.
- Full backup taken before we start
- If we can’t fix it, you get your money back
- We never ask for your own password
What we need from you
- Access to crawl the site’s full content
- Confirmation of any content you already know is intentionally similar (like templated product variants)
- Your preferred report format, if you have one
This or something else?
| You want duplicate or near-duplicate content across your site identified | This fix covers it |
| You want a canonical strategy actually implemented for known duplicates | Duplicate content & canonical strategy implementation, in the Content & Updates bucket |
| You want thin or orphaned content identified instead of duplication specifically | Thin & orphaned content inventory report |
| You already know exactly which pages duplicate each other | Worth going straight to the canonical fix instead |
What we do
- Analyse content across the site for substantial overlap
- Distinguish genuine, unintentional duplication from deliberately similar, templated content
- Rank findings by how significant the overlap actually is
- Compile findings into a clear, organised report
- Recommend which pages would benefit from consolidation or a canonical strategy
What is included
- A report identifying duplicate and near-duplicate content
- Distinction between unintentional and deliberately similar content
- Prioritised findings
- Recommendations for next steps
Not included
- Implementing a canonical strategy or consolidating content — a separate, related fix
- Deciding which version of duplicate content should be the canonical one — worth confirming together
- Rewriting content to reduce similarity, a separate, content-focused task
- Ongoing monitoring as new content is added
Questions about this fix
Isn't some similarity between pages expected, like product variants?
Yes, which is exactly why we distinguish deliberate, templated similarity from genuine, unintentional duplication rather than flagging every similar pair as a problem.
Will this report tell me which page should be the canonical version?
We can recommend based on apparent traffic or completeness, though the final call is often a business decision worth confirming with you rather than one we'd make unilaterally.
Does this fix the duplication, or just identify it?
Just identify — implementing a canonical strategy or consolidating the content is a separate, related fix once you know what's actually duplicated.
How is this different from a plagiarism check?
This looks for content overlap within your own site specifically, not against other websites — a different concern from external plagiarism detection.
Could duplication actually be hurting my rankings right now?
It can dilute ranking signal across multiple similar pages rather than consolidating it behind one, though the severity depends on how much genuine overlap actually exists.
Related fixes
If this is the second time this year
A bad update breaking the site is a symptom of updates not being tested first. Care plans run every update on a staging clone before it reaches your live site, which is the actual fix for this happening again.
Your access, your rules
Create a separate admin account for us and delete it when we are done. For anything else, we get in touch and agree a method — never a form field on this site, never by reply to an email.
We back up first, always
Before anything is touched we take a full backup and keep it for 30 days. If a fix goes wrong, we put the site back exactly as it was.
If it is not what you bought
If the problem turns out smaller than what you ordered, we refund the difference. If it is bigger, we stop and send a quote before doing any extra work.
If we cannot fix it
You get back what we received. Diagnosis is on us — you only pay when the problem is actually solved. The payment processor takes its fee before the money reaches us, so we never hold it and it is not ours to return. That is true here as everywhere else.
If it comes back
Reply within seven days of delivery and we put it back on the bench at no cost. The fix is not finished until it holds.
What we are responsible for
If something goes wrong with a fix, our responsibility is limited to what you paid for it. We take a full backup first so mistakes can be undone, and we tell you before doing anything outside what you bought.